Market Research


Can we trust research done on the internet?

November 20, 2018

Doing research has never been easier. More and more research, especially surveys, is being done online. What does that mean for their accuracy and reliability? Can we trust the results?

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The ethics of sugging and – yes – even fugging

October 29, 2018

Unethical conduct in market research can have devastating consequences for research houses. Not only can it affect future business negatively, it can also destroy a good and carefully nurtured...

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The market research process

September 26, 2018

Amid the multitude of changes and fluctuations within businesses, one thing remains constant:  businesses will always need market research. For market research to be successful and worthwhile, a...

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Market research becoming smarter

August 22, 2018

As smartphones have changed our lives in a myriad of ways, so have they influenced market research.

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The place for curiosity in research

July 29, 2018

The in-depth interview (IDI) is one of the oldest and most reliable forms of qualitative market research. These types of interviews are often used when researchers need to gather information that is...

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Testing to thrive

June 21, 2018

Introducing new products without comprehensive testing is highly risky. No matter how good it is in theory, actual consumer response may be very different. Testing can prevent costly mistakes and help...

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In the consumer’s shoes

May 23, 2018

Following people around for a few days, entering their homes and workplaces, observing what they eat and drink, how and what they buy, what technology and products they use and what their lifestyle...

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Changing minds one nudge at a time

April 23, 2018

You’re standing in the line at the supermarket’s check-out counter with all the groceries you need in your trolley. Out of the corner of your eye you notice your favourite chocolate bar and...

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The focus is in the detail

March 20, 2018

Focus groups, developed in the 1940s by American sociologist Robert Merton, played a crucial role during the Second World War when it was used to evaluate the effectiveness of war propaganda.

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Good questions matter

February 15, 2018

“To get answers, ask questions; but to get good answers, ask good questions.” The above quote from Ghanaian author Israelmore Ayivor is particularly relevant for research work.

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A wealth of richness

January 26, 2018

Brand owners are always eager to know what makes the wealthy tick: the contest for this segment's share of wallet is fierce.

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Polls apart

November 20, 2017

As we head into the ANC's elective conference in December, political opinion polls are again top of mind. The outcomes of the conference will depend on the ANC's complex decision-making machinery,...

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Demystifying mystery shopping

October 12, 2017

There is really nothing mysterious about mystery shopping. The aim is to seek clarity, not to create mystique. The research method works well for many companies and, if used correctly, can be a...

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