Market Research


The right method matters

August 22, 2019

It is important that researchers use the appropriate data collection method for the type of data they wish to collect. Equally important is that the chosen method suits the respondent base that will...

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Big data, human intellect – a winning combination

July 22, 2019

There is one sure thing in this world we live in and that is change. Various developments and innovations, especially technological innovations, are reshaping the world faster than ever before. This...

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Without trust, research cannot thrive

June 26, 2019

Trust is the cornerstone of every good relationship and this is especially true for successful market research. It is a two-pronged approach – not only do market researchers need to instil trust...

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Engage respondents, ensure results

May 22, 2019

Creating a well-designed survey but no one completes it is a bit like throwing a huge party and no one pitches up.

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The perils of crystal ball polling

April 18, 2019

In any election year the media are flooded by election poll findings. These polls certainly make for good news stories, but you have to wonder how accurate they are and how much faith we should put in...

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Insatiable? Curious? Have we got the career for you!

March 20, 2019

When a teacher asks, what do you want to do when you grow up, few children will raise their hands excitedly and answer, market researcher!

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The ticklish issue of incentives

February 20, 2019

A company is struggling with a certain problem and has approached you to find a solution. As a market researcher you are keen to face up to the challenge and start with the research process. You...

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Can we trust research done on the internet?

November 20, 2018

Doing research has never been easier. More and more research, especially surveys, is being done online. What does that mean for their accuracy and reliability? Can we trust the results?

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The ethics of sugging and – yes – even fugging

October 29, 2018

Unethical conduct in market research can have devastating consequences for research houses. Not only can it affect future business negatively, it can also destroy a good and carefully nurtured...

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The market research process

September 26, 2018

Amid the multitude of changes and fluctuations within businesses, one thing remains constant:  businesses will always need market research. For market research to be successful and worthwhile, a...

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Market research becoming smarter

August 22, 2018

As smartphones have changed our lives in a myriad of ways, so have they influenced market research.

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The place for curiosity in research

July 29, 2018

The in-depth interview (IDI) is one of the oldest and most reliable forms of qualitative market research. These types of interviews are often used when researchers need to gather information that is...

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Testing to thrive

June 21, 2018

Introducing new products without comprehensive testing is highly risky. No matter how good it is in theory, actual consumer response may be very different. Testing can prevent costly mistakes and help...

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