Strategic market research

Intellidex supports financial services companies in their effort gain insight into markets and customers – whether existing or new. This work entails market segmentation, analysis of market positioning, new product development and product or service quality.

Our team has experience in market research across multiple African countries including Ghana, Kenya, Nigeria, Mauritius and South Africa. We undertake empirical research to collect and analyse data through quantitative and qualitative methodologies. Our data collection methods range from digital surveys to in-depth face-to-face interviews. With access to a vast network of specialists, we are able to add additional insight to any study.

Depending on the client requirements, reports are either published publicly or are used for internal strategy purposes.

For a confidential discussion about your research requirements, please contact us.